I watched Seth Godin video in Youtube ,, Sliced bread and other marketing delights.” It was really teaching and interesting. I liked, how Seth had put together important things (maybe you could say rules) about marketing and all the facts and exsamples.
I wrote down some things, what got mine attention.
,, It is important that you could get your idea to spread.”
TV and mass media has been really easy way to spread ideas. But the thing is, that people don´t care anymore about the ads (nowadays they have much more choices and less time). Ads don´t pay attention.
There is the TV-industrial complex – it is a circle, what goes like….buying ads gets you more distribution, sells more products, makes you more of a profit with which you can buy more ads…. And this system goes around and around.
Remarkable. That’s the thing, how you can get your idea to be noticed.
Seth said:
,, What marketers used to do, is make average products for average people – mass marketing.
Figure out, what people really want and give to them.”
Doing and inventing things, what are remarkable, get people- customers interested.
,, Figure out, what people want. Find a group, what really desperately cares, what it is, what you have to say. Talk to them and make it easy to talk to them friends.”
Seth Godin was talking about important things.
If I should start producing some product, that video gave my tips and basic things, how I could be good in that.
,, If you make stuff that’s worth making a remark about, you’re 99% of the way there.” – Seth Godin
